NBC LOS ANGELES.COM December 29, 2020 – The super-rich take security very seriously, and they’re willing to spend a fortune to feel safe. In some cases, that means investing in highly trained super-dogs that cost more than a house. With a single command, these four-legged bodyguards can go from cute and cuddly to a bad guy’s worst nightmare.
The price of this unique protection can be as much as $230,000. “Our clients range from executives, to professional athletes and lots of women who are home alone quite a bit,” says November Holley, president of Harrison K-9, an Aiken, South Carolina-based company that imports and sells “executive protection dogs,” as she refers to them.
The pricey breed is called the European German Shepherd, and they are bred and certified in Germany to optimize guarding skills. In fact, it’s the breed commonly used in law enforcement. After about two years of daily training in Germany, Harrison K-9 imports the elite guard dogs to the U.S.
The company hand-selects each pooch for obedience, the ability to track scents, response to on-command attack cues and more. The animals then receive six to 12 more months of rigorous training on the ground in Aiken. The company trains the dogs to be trilingual, so they can instantly respond to commands delivered in English, German and by hand signal. It is a communication skill set that can take years to develop, and it’s required before a dog can be placed in a client’s home.
The price of a fully-trained protection dog ranges between $30,000 and $80,000, with the average sale price around $50,000 says Holley. But that price can go much higher if the dog comes from a pedigreed bloodline, or is an award winner.
“The most expensive dog we ever sold was for $230,000, and she was named Julia,” Holley tells CNBC. “There’s a show in Europe, you can equate it to the Miss Universe pageant. [Julia] placed in the top 50 dogs in the world.” [full article]