A Nebraska charitable foundation has raised hundreds of thousands of dollars for patients battling cancer from the sale of one of America’s deadliest bullets. The unlikely pairing underscores that, while gun manufacturers in the U.S. face mounting pushback for their role in a string of mass shootings, the makers of the ammunition that goes into those guns have largely escaped scrutiny. That’s certainly the case for the Critical Defense Lite bullet, made by Hornady Manufacturing of Grand Island, Nebraska. The round’s hollow tip is designed to split apart upon penetrating the body, allowing it to shred as much as 60% more flesh and organ tissue than a regular bullet. It’s also pink — so consumers know that when they buy the bullet, a portion of the sale will go toward fighting cancer. Hornady has sent proceeds for the past six years to the Grace Cancer Foundation, also based in Grand Island. The ammo promotion is the charity’s best fundraiser by far. Despite such alliances, ammo manufacturers may soon find themselves increasingly in the spotlight. Walmart said last week that it would restrict the type of ammo it sells in its stores. The move followed several recent mass shootings, including one massacre in a Walmart in El Paso, Texas, that left 22 dead. Walmart didn’t specify what brands of ammo it would no longer sell. But shares of the largest publicly traded non-military ammunition makers, Vista Outdoor and Olin, both fell on the Walmart news last week and are down 28% and 14% since the El Paso store shooting in early August. On Tuesday, Vista Outdoor told analysts that Walmart’s ammo ban could cut as much as $40 million in revenue from its current fiscal year, which ends next March, but that it expects bullet buyers to go elsewhere. Analyst Gautam Khanna at Cowen & Co., who follows Vista Outdoor’s stock, earlier this month said the Walmart move would add a new obstacle for the company. [full article]
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Bob Rogers is the Editor and Publisher of GunPro Plus, America’s premier daily digital gun news portal. After a successful 20-year career as the Editor for a major magazine in the gun industry, Bob launched GunPro Plus to bring his industry expertise on gun news into the digital realm.