SPRINGFIELD, Mass., (March 4, 2021) – Smith & Wesson is excited to announce that it will be hosting a direct-to-consumer virtual event on March 15, 2021 at 8:00PM EST. Smith & Wesson’s first-ever virtual event will give viewers a behind-the-scenes look at the 169-year old company, a new branding unveil, and new product announcements that will be sure to excite attendees. Smith & Wesson fans are invited to tune in to hear directly from Smith & Wesson President and CEO Mark Smith, brand ambassadors, and other members of the Smith & Wesson team.
Kyle Tengwall, Vice President of Marketing, said, “With the cancelation of many regularly attended trade shows and events in 2020 and early 2021, we wanted to find ways to connect with our consumers in this new virtual world. We’re excited to be able to share the latest company news with viewers and connect with customers in ways we’ve never done in the past.” The 2021 Smith & Wesson Virtual Event is open for pre-registration and will stream on March 15, 2021 at 8:00PM EST. To pre-register for the 2021 Smith & Wesson Virtual Event, click here.