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Nat’l – Industry Insider – Companies face mounting pressure to pick sides in gun debate

ABC NEWS February 27, 2018 – As the gun debate heats up following the massacre at a Florida high school, companies are under growing pressure to pick a side: whether to stand by the National Rifle Association or walk away. “How well can they position themselves so that they’re being viewed as honest and supportive of what is a national crisis and not walking away from the Second Amendment?,” said Robert Passikoff, president of Brand Keys, a consumer research firm.  [full article]

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