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NAT’L – INDUSTRY INSIDER – Outdoor Industry Growth Offers Support Opportunity

Across the country, people are talking about the run on sporting goods and outdoor gear. Product availability has been limited in many areas. Kayaks, tents, firearms, fishing equipment and other types of outdoor gear are being sold in record numbers. More people experiencing the outdoors is good for business, but that doesn’t mean the industry is whole. Johnson Outdoors Inc., which describes itself as, “a leading global innovator of outdoor recreation equipment and technology,” recently released a report titled “Johnson Outdoors Reports Surging Sales in Outdoors Products.” It highlights the company’s revenue growth through a challenging time. American Outdoor Brands, Inc. is a Columbia, Missouri based provider of products for hunters and shooters. The company recently announced financial results for the second quarter fiscal 2021. They reported quarterly net sales were $79.1 million, an increase of $31.4 million, or 65.7%, over net sales of $47.7 million for the comparable quarter last year. They explained the growth was driven primarily by increases in both e-commerce and traditional sales channels. Strong financial times also allow for increased generosity. Many not-for-profit organizations have suffered during the pandemic. Banquets and other large gatherings often serve as key means of fundraising and financial stability for non-profits. Most of those have been canceled or postponed. Event-based organizations are surviving on direct donations, especially in the form of corporate support. The National Shooting Sports Foundation, for example, relies heavily on the revenues from the Shooting, Hunting, Outdoor Trade Show (SHOT), which has been canceled for 2021. Thankfully, some corporate supporters are stepping up to ease the blow. “We are proud to support the National Shooting Sports Foundation (NSSF) in its vital efforts in stewardship across the Firearms Industry. With the SHOT Show 2021 being cancelled, we felt compelled to support such a crucial part of our industry as a whole,” Rick Hanke CEO / President of Legacy Sports International recently released. “We are glad to offer a donation of $10,000 to the NSSF in effort to assist with their fundraising challenges.” The pandemic has affected segments of the outdoors industry in different ways. This is a time for those in the community doing well to support organizations and individuals in need. More people enjoying the outdoors and buying more outdoor equipment is great, but let’s not forgot those fighting for wildlife and wild places, and our rights to enjoy them.  [full article]

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