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NAT’L – INDUSTRY INSIDER – The Great Ammo Shortage of 2020: When Will It End?

Ammunition purchasers across America—or make that would-be purchasers in record numbers—are finding shelves bare, and unfortunately that’s hardly breaking news. If this was simply a Christmas-season run, we could insert a Grinch joke here and assume things would return to normal after the holidays. But, in fact, this shortage, as many readers can attest, traces back at least to spring when COVID mania shocked the country and has since intensified under an unprecedented chain of cultural phenomena. Many gun owners feel that the only way to ensure they have ammo when they need it is to buy in bigger-than-normal quantities, and the result is hoarding. As detailed in a recent “Keefe Report,” nearly any caliber that’ll go bang in whatever quantity is up for grabs is snapped up almost immediately. Consumer frustration is rampant, and there’s a real concern about personal- and home-defense shooters not being able to get ammo they need to be prepared. Anyone who’s been a gun owner and at least a semi-active shooter going back a decade can remember earlier shortages, and while those were truly galling and nationwide, this one’s different. It’s even more widespread and more pervasive in terms of unattainable calibers—nearly all of them, from what we’re hearing. Like that other lingering current event on everyone’s mind, we’re left wondering: When it will end? That question is landing in record numbers, too, in the inboxes, customer-help lines and direct attention of nearly everyone working for America’s ammunition manufacturers. We talked who a few key executives who spoke about the inquiries and criticism coming their way—so much of it that, at times, it threatens to impede normal operations—and who shared anecdotal requests that would be comical if the shortage weren’t so serious. They were also frank in answering the question about when relief will come, and while there are bits of good news, the outlook for returning to normal supply-and-demand in 2021 remains murky.  [full article]

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