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(UT – Industry Insider)  Utah-based Vista Outdoor explores future, says gun backlash had little impact on sales

STANDARD-EXAMINER.COM May 3, 2018 – Farmington-based Vista Outdoor made headlines this week after announcing it might sell its firearm brands, but they say there’s more to the story. After the Parkland, Florida, shooting, there were calls to boycott the National Rifle Association, followed by a social media campaign, mostly led by cyclists, to boycott Vista Outdoor specifically. Outdoor mega-retailer REI caved to the boycott pressure and announced in March that it would stop selling Vista’s bike and hydration products.  [full article]

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