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VA – GUN RIGHTS – Firearm Industry Goes Virtual During COVID-19

Covid-19’s social-distancing requirements, limits on gathering size and travel considerations have seen at least two major players in the firearm industry launch virtual sales shows or on-line educational platforms for retailers. The modified approach helps address the cancellation of multiple trade shows, but the technique may soon be harnessed to reach consumers, who are also affected by pandemic-canceled, open-to-the-public events and seminars. “During this unprecedented time, we are doubling our efforts to serve as a better partner and have taken a series of actions over the last several months to strengthen our relationships within the various retail channels we serve,” said Vishak Sankaran, president of the Vista Outdoor Hunt, Shoot & Tactical Accessory Business. Throughout the month of August and into September, Vista’s collection of brands— Bushnell, RCBS, Champion Range & Targets, Hoppe’s, Butler Creek, Weaver, Primos and Blackhawk—will host dedicated weeks for various business partners. Attendees will join live discussions through an online portal. During each session, information on new products will be presented as well as detailed reviews on marketing and other in-channel activities. [full article]

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