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When You Circle The Wagons, The Wagons Shoot Back

Steve Comus

Tuesday, May 1, 2018 — The gun has its place in society. Always has. Always will.

It seems like no matter what happens, there are segments of society who want to attack guns. Then others join in the chorus, or so it seems if one were to believe the narrow focus of the general news media.

Truth is that it is not so for the majority of citizens because most folks don’t join public demonstrations. But the lenses of the cameras recording those events are limited to where they are pointed and they are not primarily pointed at good guys with guns.

If enemies of the gun and the gun culture have us surrounded, we have them right where we want them. Metaphorically, all we need to do is to form a circular firing squad with all guns pointed outward, so to speak.

The more the antis attack guns and those who own them, the stronger we get. The more vicious the attacks, the more gun sales spike. We couldn’t recruit the numbers of people with the zeal they have were it not so.

As fantastic as all of this is, we also need to understand what our reality really looks like. In many ways, we’re guppies in the ocean.

For example, we like to point to the economic impact of the shooting sports industry as evidence that we are relevant. That number is more or less $51 billion to $53 billion a year, depending on which statistics are considered. That’s a lot of money. But, compare it to the $52.6 billion in revenue Apple reported for the fourth quarter alone last year. Or, compare it to the $53.3 billion people in North America spent on legal, medical and illicit marijuana in 2016. Or, what about the fact that the governments in the US collect about $3.9 trillion in a year income and payroll taxes?

The point is that we’re a factor, but not the driving factor in the overall society. We need to keep that in mind, if for no other reason than to remind ourselves that we need to fight both hard and smart because we’ll not be victorious by default.

So, how does it work?

As has been reported in GunProPlus, “Sturm Ruger & Company’s stock has rallied 12 percent, while rival American Outdoor Brands, the maker of Smith & Wesson, has jumped 4 percent. U.S. Federal Bureau of Investigation background checks in March hit over 1.5 million, according to data supplied by the National Shooting Sports Foundation. The National Rifle Association’s Political Victory Fund raised $2.4 million from March 1 to March 31.”

This is all evidence that the market responds to attacks, like those emanating from the school shooting in Florida. Those added sales and donations are not all from old line, hardcore gun folks. They reflect an awakening in the citizenry to the fact that the antis want to deny them the ability to defend themselves. Hence, those numbers are more real than most social statistics these days because of the heightened intensity level of the involvement of people involved in the gun culture.

This concept means something because the antis, their lackeys and outside companies that merely would profiteer from the shooting sports industry will always fail to understand the dynamic as well as the intensity of it. Those folks have no hard-held beliefs. They have no commitment. They have no moral compass. Rather, they have their antiseptic data, their shallow levels of involvement and their anemic connection to anything and everything they do.

What this means is that when companies make “moral” decisions involving guns with the idea that they will woo the uninformed, they always will err and they always will pay the price. We’re talking about companies that have decided not to do business with the gun culture.

Bank of America got a glimpse of this recently during an annual meeting of investors. A representative of the National Center for Public Policy Research’s Free Enterprise Project confronted CEO Brian Moynihan over the company’s financially irresponsible decision to sever ties with certain gun manufacturers.

“Moynihan and Bank of America’s leadership team have decided to place liberal virtue signaling ahead of the company’s investors,” said National Center General Counsel and FEP Director Justin Danhof, Esq., who attended the meeting and confronted Moynihan. “This is a gross violation of the company’s fiduciary duty to its investors. If Moynihan wants to lobby against gun rights on his own time, that’s one thing. But he instead put Bank of America’s significant financial and institutional weight behind a policy movement aimed at harming or abolishing the Second Amendment. By using his position as CEO in such an overtly political manner, he is abdicating his responsibility to act in his company’s best interests. He doesn’t accurately speak for all of the company’s investors.”

Yeti, the cooler folks, went from being the darling of shooters and hunters to having their products literally shot-up in anger on You Tube videos in a single move that ostensibly was nothing more than an internal realignment of their deals with non-profits – they changed their deal with the NRA. Given the growing levels of competition in the high-end cooler business, that single perceived rebuff of gun owners could spell the end of the line for the company. Time will tell.

Dick’s Sporting Goods is another company that decided to abandon a big chunk of what had been its base by publicly touting its decision to get out of the MSR business. There are plenty of other retailers ready to fill the skyrocketing demand for AR rigs, so all that has been accomplished is that they have thrown money out the door to the competition.

What the perceived picture looks like depends on where the social lens is focused. What the real picture looks like is encouraging for the gun culture. The gun has its place in society. Always has. Always will.

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